www.primeco.com Telecommunications Investment

PrimeCo was the oldest wireless brand in the Chicago market and was the first to introduce Illinois and Indiana's first 100 percent digital PCS network, which launched in November 1996. PrimeCo held 20MHz in Chicago and surrounding areas, totaling approximately 13 million POPS. PrimeCo was at the forefront in offering innovative products, services, and price plans and was recognized as the market share leader for pre-pay services. PrimeCo phones and service were sold through the company's 34 locally owned stores and kiosks as well as a large local network of independent retail partners. Clarity’s partners in PrimeCo included JPMorgan Partners, Pacific Capital Group, Trimaran Partners, Tregan Partners and Green Leaf Ridge.

Case Study
In October 2001, Clarity led a consortium that acquired PrimeCo. Clarity recognized a regulatory shift and an opportunity to invest at an attractive valuation. Clarity created an investment group and directed the diligence and acquisition process. After the transaction was closed, Clarity led the selection of new management team members (all of whom were previously known to Clarity’s Principals), modified the sales and marketing strategy, and managed the discussions with potential strategic acquirers. In August 2002, PrimeCo was sold to US Cellular.

Contact Information
PrimeCo
One Pierce Place, Suite 1100
Itasca, IL 60143
Phone: (630) 773-1600