ImpreMedia now publishes the #1 Spanish language newspapers in the country's Top 3 Hispanic markets

Chicago, Ill. (October 18, 2004) - ImpreMedia, LLC, the nation's leading publisher of Spanish-language newspapers, announced today the acquisition of PrensAmerica Holdings Corporation, publisher of La Raza, the #1 Spanish language newspaper in Chicago.

ImpreMedia also publishes La Opinión, the #1 Spanish language daily newspaper in Los Angeles, and El Diario La Prensa, the #1 Spanish language daily newspaper in New York.

"We are excited to add La Raza to the ImpreMedia family," said Douglas Knight, chairman & CEO of ImpreMedia. "We now publish the #1 Spanish language newspapers in the nation's top 3 Hispanic markets.

Celebrating its 34th anniversary this month, La Raza has been recognized by the National Association of Hispanic Publishers as the "Best Spanish Language Weekly" five times over the past decade and was recently named by Editor and Publisher as one of "Ten That Do It Right."
Robert Armband, who has been instrumental in La Raza's remarkable growth for more than a decade will continue as publisher and CEO of La Raza and its related publications, Mr. Knight also announced.

"Joining forces with the nation's largest Spanish language newspapers adds significant depth to our available resources, allowing us to offer more value than ever to our readers and advertisers," said Mr. Armband.

"Based on Scarborough's readership research in New York, Los Angeles and Chicago, we can now offer advertisers reach of 1.9 million unique readers each week through our newspapers in the nation's top three Hispanic markets," said Erich Linker, senior vice-president national advertising sales.

About ImpreMedia
ImpreMedia is the leading publisher of Spanish language newspapers in the US. The company publishes El Diario La Prensa in New York, La Opinión in Los Angeles and La Raza in Chicago, the #1 Spanish language newspapers in the top three Hispanic markets in the country.

ImpreMedia is backed by a private investment group led by Clarity Partners, Halyard Capital Fund, ACON Investments and Knight Paton Media.

Clarity Partners is a Los Angeles based private equity firm with $800 million in committed capital focused on investments in media and communications. Managing General Partner Steve Rader was previously instrumental in acquiring and building Univision, the country's largest Spanish language television network.

Halyard Capital, a member of the BMO Financial Group, is a New York based private equity firm with $450 million in committed capital. Halyard is focused on growth financings and management buyout opportunities in media, communications and business services.
ACON Investments is a diversified private equity firm based in Washington, D.C. with more than $600 million of capital under management. ACON has portfolio investments in the United States, Latin America and Europe and, among its activities, is affiliated with Texas Pacific Group, one of the leading private equity groups in the world.

Knight Paton Media Corporation is the newspaper investment consulting practice of partners Douglas Knight and John Paton, who serve as chairman & CEO and president & COO of ImpreMedia, LLC.

Contacts

Mary Zerafa
VP Market Development & New Media
(213) 896-3600

Steve Greenberg
Executive vice-president corporate development & CFO
(212) 807 4765

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