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El Diario La Prensa is the #1 Spanish Language Newspaper in New York

Tribune Estimates Hoy's Real Circulation will be Half of What was Claimed

New York, N.Y. (September 10, 2004) – Based on today's statement from the Tribune Company, El Diario La Prensa is New York's #1 Spanish language newspaper.

In a statement released today by The Tribune Company, the publishers of Hoy stated that, "Based on information gathered during Tribune's internal investigation at Hoy, New York," daily circulation for the six month period ending March 31, 2004, "is expected to be between 40,000 and 50,000." Hoy has previously claimed ABC paid circulation in New York in excess of 90,000. Hoy's ABC audit for this period is not expected to be completed and released till mid-November.

In a related statement ABC said, "these projections are consistent with what we currently anticipate will be in our soon to be completed audit for this period."

"If these new numbers are accurate," said Douglas Knight, Chairman & CEO ImpreMedia, LLC, "they confirm El Diario's position as the leading Spanish language newspaper in New York."

According to the ABC publisher's statement for the six month period ending March 31, 2004, El Diario La Prensa has paid circulation of 50,076.
El Diario has consistently been ranked the best read Spanish language newspaper in New York, according to independent studies conducted by Scarborough Research 2004, which show El Diario's average issue readership at 256,270 compared to Hoy's average issue readership of 161,540.

About ImpreMedia
ImpreMedia is the number one Spanish-language newspaper publisher in the US. ImpreMedia publishes El Diario/La Prensa and La Opinión, the leading Spanish-language newspapers in the two largest Hispanic markets: New York and Los Angeles. Our newspapers are the best read Spanish-language papers in the country with a combined daily readership of 720,000 and 1.7 million weekly, and a combined daily circulation of 176,704.

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