July 20, 2004

impreMedia, LLC announced today that in a letter sent to the Audit Bureau of Circulation (ABC) it revealed the results of a survey it commissioned of New York City newsstand dealers that showed El Diario La Prensa outsells Hoy 2 to 1.

A sample of 1,500 newsstand dealers in the Bronx, Queens, Brooklyn and Manhattan were asked to participate in the survey. A total of 969 newsstand dealers agreed to participate and to sign affidavits attesting to the average number of daily sales of each newspaper. The results of the survey showed an average of 12,180 daily sales for El Diario La Prensa and an average of 6,271 for Hoy at these newsstands.

“The results are surprising considering Hoy is claiming to have about twice the daily paid circulation of El Diario La Prensa,” commented Douglas Knight, Chairman and CEO of impreMedia.

Hoy, which recently admitted to artificially inflating its paid circulation numbers, claims more than 90,000 total paid daily sales compared to El Diario La Prensa reporting about 50,000 total paid daily circulation. The results do however seem more in line with the results of Scarborough’s average issue readership results, which has consistently shown El Diario La Prensa to be read by more New Yorkers than Hoy, at about 256,000 compared to 180,000.

“We are providing this information to you to emphasize our desire to get to the bottom of this issue, to seek full disclosure as to the extent of the misrepresentation at Hoy. Can we be confident that the ABC audit and the Tribune Company’s internal investigation have actually discovered the full extent of the misrepresentation?” Knight said in the letter to ABC.

impreMedia publishes El Diario La Prensa in New York and La Opinión in Los Angeles, the oldest, best read and most trusted Spanish language newspapers in the country.

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