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UK/USA: BBC IN ONLINE DEAL WITH LARGEST US SPANISH-LANGUAGE PAPER

February 25, 2004
(BBC Monitoring International Reports)

The BBC and La Opinion, the largest Spanish-language newspaper in the US, have made the content of their online sites mutually available via a hyperlink agreement.

The agreement will bring readers of bbcmundo.com closer to news about the large and influential Hispanic community in the US with a direct access to laopinion.com, while the visitors to the La Opinion web site will find links to bbcmundo.com homepage, sports, science and economy sections. La Opinion also offers links to the BBC Spanish American service's audio streams, available in Real Audio.

Julia Zapata, Head of the BBC Spanish American Service, said: "We are delighted to be associated with America's most respected Hispanic newspaper. I am sure the agreement with La Opinion will be of great mutual benefit and reinforce the BBC brand positioning among the US Hispanic community, which is very important to us."

Patricio Zamorano, Online Editor of La Opinion Digital, adds: "We are proud to work with one of the most prestigious news leaders of the world and to provide our users with quality content. La Opinion and BBC Mundo share the same principles of quality journalism and focus on the information needs of people. We are happy that BBC Mundo users will use us as their window to Spanish-language journalism in the US."

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