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New Survey Finds Today’s Teens View Text Messaging Plans as Restrictive,
Would Text More with Unlimited Plans
Convenience and Ease-of-Use Continue to Spur Growth of Text Messaging
DALLAS, TEXAS (Jan. 12, 2005) – According to a new survey* conducted by MetroPCS
Communications, Inc., a rapidly growing provider of wireless communications
services, nearly a third of today’s teens and young adults believe their current
text messaging plan is restrictive, with over forty percent saying it led to a
higher cell phone bill. Furthermore, according to those surveyed, the average
number of text messages sent per day was between six and seven; however, the
majority of those surveyed said they would send more text messages if their cell
phone plan was not restrictive on text messaging.
With approximately one-third of MetroPCS’ customer base in the youth segment,
the target age of “text messagers,” the company conducted a survey to track text
messaging trends, including when and why consumers are most likely to use this
rapidly growing form of communication. “We continue to see a growing trend of
text messaging among wireless users, but those same users are becoming more
value-oriented than ever,” said Roger Linquist, MetroPCS founder and CEO. “While
many wireless providers offer text-messaging, most charge on a per-message basis
which often creates outrageous cell phone bills. Our survey reinforces the idea
that consumers want the freedom to text or speak as much as they want for a flat
rate.”
Additional key findings from the survey include:
• The majority of those surveyed said their parent/guardian paid for their cell
phone bill.
• Nearly half of all respondents said they use text talk language, with "LOL" or
"laugh-outloud" being the most used text talk word.
• Most respondents learned text talk language primarily through instant
messaging services, followed by learning from their friends, making it up on
their own or by other people text messaging them.
Along with its text messaging study, MetroPCS created the MetroPCS Text-Talk
dictionary, which provides customers with definitions for the most popular
texting shorthand phrases. The MetroPCS Text Talk dictionary allows those who
may not be exposed to text talk language a way to learn and more effectively
communicate via text messaging. The MetroPCS Text Talk Dictionary is available
for download at
www.metropcs.com/texttalk or at local MetroPCS stores.
MetroPCS offers customers TextTalk which allows unlimited domestic text
messaging for $3 per month, and TextTalk Global is available for unlimited
international text messages for $3 per month. Together, the two service options
allow subscribers to send an unlimited number of text messages internationally
and in the United States for a flat rate of $6 per month. While many wireless
providers offer text-messaging, most charge on a per-message basis and the rates
are significantly higher for international messages. MetroPCS offers truly
unlimited text messaging with no restrictions for a low, flat rate per month.
Dallas-based MetroPCS Communications, Inc. is a provider of wireless
communications services. Through its subsidiaries, privately owned MetroPCS,
Inc. holds 23 PCS licenses in the greater Miami, Tampa, San Francisco, Atlanta
and Sacramento metropolitan areas. MetroPCS and its subsidiaries offer customers
flat rate plans with unlimited anytime local and long distance minutes with no
contract. MetroPCS is among the first wireless operators to deploy an
all-digital network based on third generation infrastructure and handsets.
For more information, visit the MetroPCS web site at
www.metropcs.com. Prices do not include
taxes, fees, or other surcharges.
### *The survey was conducted in Oct. 2005 by ICR (International Communications
Research) on behalf of MetroPCS. The survey interviewed 1,200 participants, ages
13-25, in Tampa, Fla.; Miami, Fla.; Atlanta, GA; San Francisco, Calif.;
Sacramento, Calif.
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